Consumers spend worldwide love time on their mobile devices. Revenue from mobile applications is estimated to reach $ 189 billion in 2020. But on the flip side, 60% of all apps have never been downloaded.
These data suggest that innovative and intuitive mobile app design is more mandatory than ever to stand out from the crowd. So, how can you set up your mobile app for success? Start with these digital design Do’s and Don’ts.
1. Use this search step to hash out the hard details of your mobile app design by
Find out who your users are: Build a user personality with your background, understanding of their problems, and what they are really looking for. This will help you create an experience that your target audience will like.
Take down your app’s scope, budget and timelines, key features and future goals.
See your competitors what their designs look like. Find the app you are designing in other verticals with the same design as the app. Criticize and praise others’ designs to find out what works for your app and what you should do.
You should also make sure that you start with Apple and Android mobile app design guidelines to create a bare bones framework to build on.
Do not be
impatient. The search phase almost always takes longer than you want. But if you’ve ever designed before, you know that putting time into planning can make the rest of the design process a lot smoother for everyone involved.
Do not research user experience. Find and know your ideal users; These individuals will basically run the rest of the design and app build.
2. Introduction of application for users
allow your users to log slowly or sign up to play around on your app before say. Users do not like to create an account before using the app. To ask a user to share their data with you, you have to make your app meaningful to them.
First impressions are everything; 24% of app users do not return to the app again after first use. And with 57% of downloaded apps removed within the first 30 days at some time, user retention directly affects the revenue potential of the app.
Create a brief 3-5 step tutorial for users to quickly find out how the application can help them and what it accomplishes. Use this opportunity to show the value provided by your application to users.
In addition, consider creating an interactive tutorial (often called “contextual onboarding”); When the user interacts with a feature for the first time your app simply pops up tutorial information. This approach makes your user experience discoverable.
Do not let
your users download your complex’s apps with unnecessary complexity. New users can easily get overwhelmed by the options and be confused with the layout of an app they have never used before.
Keep the user onboard from the beginning and they will be more likely to stick around.
3. Theme and styling
one of the most striking parts of Aping design. It is visual, expresses feelings without clear words, and can even help the user become relaxed and comfortable during the experience.
Use high quality images, strong typography and a minimalist style. Bonus points if you can create a memorable voice for your copy.
Keep in mind that the app has a very small amount of screen real estate, especially compared to tablets and desktop devices, so don’t close your app.
It is not
so, do not design your app based on what is currently practiced.
To avoid constantly changing your design and brand guidelines, create a more evergreen design that needs to be updated every 3-4 years, while the design goes out of style.
4. Navigation and user workflows
ensure that you are familiar with the use of a navigation style users. We recommend using the iOS mobile app for Android apps and the tab bar for navigation drawers.
Keep navigation simple. Establish a clear hierarchy of screen flows by specifying different priority levels for key user options / tasks. Refer to these preferences to guide the navigation menu and app structure.
Use familiar screens, such as Getting Started, Feed, Shortcut, Search, My Profile / Account, and others.
And when a user stumbles upon an error, meaningful error messages can actually improve your user experience. Make sure you give the user information about what went wrong and what the next options are for the user.
Do not give
users too many options. Keep your navigation simple and minimal, and clarify the relationship between the options so that users know what to do next time.